- Brand Acceleration
- Modernized Online Presence
- A Multitude Of Materials
- Creative Consulting
Richland Rum began in 1999 as a small farm distillery in Richland, GA which made rum from sugarcane grown right there on the farm. By 2016 Richland Rum was a world renowned craft sipping rum that was ready for an entire brand revamp to match the quality of the rum. We have been at the helm of two website reconstructions, multiple brand story projects, outdoor materials, copywriting, social media construction, packaging designs, new business exploration, online store management, and more...a complete brand ambassadorship..
In 2017 we took on the first iteration of a website upgrade which focused on brand storytelling. By 2019 Richland Rum needed to add a number of new functionalities to match their expanding portfolio including a fully integrated online store. Along with the website and online store, we revamped each of the Richland Rum social channels while also constructing new ones in channels that they were not present. The result has been an almost 200% increase in activity and interaction among all online mediums.
With every material item made for Richland Rum, the focus is on quality. In the past few years, Richland Rum has expanded their Richland Distillery to nearly 4x the original size while also opening up a new distillery in Brunswick, GA; this double dosed expansion required countless material needs and upgrades ranging from window graphics, to POS materials, truck wraps, and more. We have also created dozens of other branding materials used in sales and in retail locations, as well exceptional packaging designs for new rum expressions and new product iterations.
Among the expansive services we offer, it is perhaps our general creativity that can be most rewarding. Applying this creative thought into specific areas is a beautiful challenge that we thrive on. For Richland Rum, we have conceptualized, created, and implemented a number of new components which have boosted sales, revenue, and/or customer activity. New distillery tour offerings increased tour bookings overnight, while online advertising increased sales by upwards of 500% on certain products. We have also helped arrange and manage certain partnerships with entities that have a shared interest, helping to attract new business and audiences.