Developing various materials for Flats gave us a chance to show a little humor in accordance with their identity. They needed an array of things from table and catering flyers, to gift certificates, to the one and only “Flatsport” (a food rewards concept). All of the materials were designed with the approach of consistency to ensure effective brand awareness across all mediums. All of the materials were fun and whimsical, but the Flatsport specifically gave us a chance to get creative with the concept, design, and development.
Being on board as Flats opened their first location in Centennial Park (Downtown, ATL) we were excited to be able to design and deliver signage for the interior and exterior of the restaurant. We worked closely with their team to match looks with functionality and consulted with them about some of the signage trends/options consistent with the area. Additionally, the design and copy had to match their identity. In total, we created vinyl window (glass) signage, window posters, door posters, billboards, and menu board material.