- Rendering In A New Era
- Brand Revamp vs. Brand New
Belnick Inc. wanted to efficiently upgrade their high volume of product content to meet and exceed industry standards. Working within a time sensitive environment creates challenges related to quality and/or cost, and finding equilibrium between the two requires a dynamic approach. To do this, we created a blend of classic photography, 4K video and top of the line 3D renderings to showcase each of the products in a high quality way without raising costs.
The rapid progress in 3-D modeling technologies and softwares is changing the game for how companies can implement and share content to their audience. The quality of these renderings rival that of what would be considered “industry best” only a few years ago. Our aptitude with these 3-D rendering technologies makes it sensible for companies to supplement their existing content delivery or replace it completely.
In addition to revamping Belnick’s existing content portfolio, we have also worked to help them establish a new sub-brand within their corporate umbrella. “Merrick Lane” is a luxurious furniture brand that uses many of the finest components of the Belnick portfolio and shares them more directly within certain mediums and towards more specific audiences. We have played a consultative role in shaping this new direction and brand.