It’s something we’ve all heard time and time again, millennials are changing our daily habits. But can they really change the way we eat? The answer is, of course!
Food drives your entire day. Food is the center stone and all other events and plans merely revolve around it. Think about the last time you caught up with a friend… coffee. Or went on a romantic date… dinner. Even a small reward at the end of a long day… dessert. The need and love of food is a commonality that draws us together. For this reason, it is essential that we understand the current trends and desires when it comes to this necessity.
Let’s step into the mind of a Millennial for a moment, a scary thought, I know. As we enter we are immediately bombarded with constant connection from friends and family via social media and technology. Not to mention the need to be able to efficiently multitask to survive in today’s world. Time is a prized possession, therefore simplicity is gold.
Simplicity is the key to unlock a Millennial’s heart. If your label or menu is easy to read, the millennial consumer will gravitate towards it. If it is organic with a delicious twist on a classic taste and beautifully constructed I guarantee loyalty. As you have read about the trend of simplicity in today’s market that same trend trickles over to the food that Millennials
Eating trends are moving towards a higher number of smaller meals rather than a hearty meal to sit down to for breakfast, lunch, and dinner. Healthy lifestyles promote healthy eating habits. The fewer the ingredients the better. Farm to table is a first-rate trend that not only is a healthy choice but benefits the local community. Millennials are conscious about the quality of the food they consume and are more ready to support local organic ingredients rather than mass produced meals.
As Alan mentioned in our last blog, “Millennials are: rebelliously skeptical, wildly conservative, quick to act slowly.” Keep this in mind when seeking the loyalty of a Millennial. We trust each other and want to know the opinions and stay on the right side of those we are connected with. Reviews and ratings are life and death in today’s market. Food is high-tech now. If you can’t find it on your phone it essentially doesn’t exist. With so many options available we love our food functional, healthy and simple.